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NOVI

Outbound GTM systems

We build hyper-tailored done-for-you GTM that brings revenue, not headache.

TRUSTED BY

  • TensorAI
  • TrustSenders

Serendipity at scale.

We build outbound that doesn't feel like outbound. The right person, the right message, at exactly the right time.To your buyer it feels like serendipity. On your side, it's a system.

How we work

  1. 01

    Diagnostic

    We go through your ICP, your positioning, and any outbound you've already tried. You get a clear plan either way. If it isn't the right move yet, we'll say so.

    YOUR PART

    2-3 HOURS

  2. 02

    Strategy session

    You see the plan before anything gets built: which segments we target, the messaging angle, and what success looks like by week six. Agreed together, in writing.

    YOUR PART

    REVIEWING THE PLAN

  3. 03

    Build and launch

    Infrastructure, lists and sequences built and tested. Campaigns go live at a controlled pace, replies pouring in and meetings start landing.

    YOUR PART

    APPROVING COPY

  4. 04

    Optimize and iterate

    Every week we cut what isn't working and push harder on what is. Segments and messaging get tested against live results, not assumptions.

    YOUR PART

    ONE WEEKLY CHECK-IN

Every campaign is built on deep research and meticulous analysis of every account. We only reach out when what you offer genuinely matches what they need. No blasts and spray & pray.

Handled end to end.

Where something already works, we build around it instead of replacing it.

A funding round, four new engineers, a stack change. Your message arrives while the problem is still awake. Nobody hears from you because it happens to be Tuesday.

Different ways you can build outbound.

Most of them feel like full-time job.

  • NOVI

    First meeting
    Weeks 4–6
    Cost
    Retainer + pay-per-meeting
    Who runs it
    We do. One check-in a week
    If you stop
    You keep all of it
  • Build an SDR team

    First meeting
    3–6 months to ramp
    Cost
    $80K+ per head
    Who runs it
    You do
    If you stop
    Severance
  • Hire a GTM engineer

    First meeting
    2–5 months
    Cost
    $120K+ plus tools
    Who runs it
    You and one hire
    If you stop
    It leaves with them
  • Buy an AI SDR tool

    First meeting
    Days to send, not to meet
    Cost
    $1–3K/mo plus your hours
    Who runs it
    Someone on your team
    If you stop
    Nothing to keep

What we've delivered.

Stories from companies we've helped grow.

PitchMonster

B2B salestech SaaS, Series A

16 qualified meetings in the first 60 days

Signal-based campaigns opened two new segments.

“The team built a signal-based outbound system that landed 16 qualified meetings in its first 60 days and opened two segments we'd never touched before. I've seen a lot of outbound work that looks good in a deck and does nothing; this is the rare kind that actually shows up in the numbers.”
Oleg B., CEO of PitchMonster

Oleg B.

CEO, PitchMonster

Kube-DC

Kubernetes solution for datacenters

2.9% cold-to-meeting conversion

Founder-led sales, no outbound motion. Full system live in three weeks. Five active PoC's in the first four months.

“I'm very happy with the cold email lead generation service and can confidently recommend the team. We consistently get around 2-4 calls with potential clients every week. If I had known in advance exactly how they planned to achieve these results, I probably wouldn't have agreed to some of their approaches. But they are professionals, they know what they're doing, and the results speak for themselves. I'm really glad I trusted their expertise and let them do their job.”
Alex I., CEO of Kube-DC

Alex I.

CEO, Kube-DC

TensorAI

Insurtech SaaS, pre-seed

55% of meetings reached a second call

No GTM motion at all. Strategy built from zero, and the replies exposed a market gap that led to a product pivot.

“I expected a list and some sequences. What we got was a read on the market. The conversations exposed a gap we hadn't seen, we pivoted around it, and 55% of first meetings went to a second call. Best market research we've done.”
George G., CEO of TensorAI

George G.

CEO, TensorAI

1 / 3

Three worlds, one bottleneck.

The plan is rarely the problem. Execution is.

Referrals and inbound got you here. Hunting the accounts you actually want happens when nothing more urgent does, which is never. Growth is capped by your calendar.

From ICP to booked meetings, the motion runs without you in it. Your part is to show up on the call and close.

Where we do our best work.

  • B2B SaaS
  • AI and infrastructure
  • Developer tools
  • Cybersecurity
  • Fintech
  • B2B services with high ACV

Generic approach doesn't just underperform here - you get ignored entirely. If a message could have been sent to anyone, it gets treated like it was.

And where we don't.

  • You're still finding product-market fit
  • You don't know who your buyer is yet
  • You have no sales process to move the pipeline
  • The economics don't support research-led outreach
  • Volume is the strategy
  • You need pipeline in the next few weeks

If it isn't a fit, we'd rather say so on the first call than take your money and prove it in month three.

Is there a fit?